Recent Work

Examples of user-centered design including responsive websites and mobile apps. I like to tailor the activities depending on the project. For example, an e-commerce site may be very transactional, whereas a healthcare site may focus more on patient journeys.

Symantec

Symantec

Website

I worked in a team of designers to conceive the information architecture, design system, and templates for the symantec.com website in 2015. The site was rebuilt on the AEM CMS using Bootstrap 4. My work included:

  • Site maps
  • Design system and documentation
  • AEM templates
  • Axure prototypes

As the UX lead in Experian's B2B division, I worked on upgrading one of their first microsites to the Adobe Experience Manager (AEM) CMS. Experian Automotive is a $175MM business with complex business propositions. This required a significant amount of discussions and rework to design the navigation and page templates to meet their marketing strategies. My work included:

  • Information architecture (site map, navigation)
  • Design system (templates, components)
  • Wireframes
  • Axure prototype
  • Usability testing
Herman Miller

Herman Miller

B2B E-Commerce

UI design for Herman Miller's B2B E-Commerce site. This was a challenging project because the B2B workflows were so complex. It required extensive whiteboarding sessions to agree on the B2B buyer journeys. Fortunately we were able to conduct usability testing on the Axure prototypes to make refinements to the checkout process. My work included:

  • Personas of B2B clients and resellers
  • Task flow diagrams
  • Axure prototyping
  • Usability testing
My CS-Link

My CS-Link

iOS app

I had the opportunity to redesign the patient mobile app for Cedars-Sinai Medical Center, one of the most prominent medical groups in the nation. As of this writing, the iOS app has a 4.8 star rating.

I worked closely with business stakeholders and engineers to prioritize and design key experiences. This included features to find a medical location, find a doctor, and access your patient records (via Epic patient portal integration). I also ran usability testing via UserTesting.com to refine the initial prototypes. My UX responsibilities included:

  • Card sorting for feature prioritization
  • User stories
  • Wireframes
  • InVision prototype
  • Usability testing

I also worked on UX design for www.cedars-sinai.edu as it migrated to the AEM CMS platform. One of the highlights was speaking with actual nurses in the Cancer Center to help flesh out proto-personas and patient journeys. A strategic progression of UX activities included:

  • Voice of Customer surveys
  • Personas
  • Journey maps
  • Design studio
  • Competitor analysis
  • Axure prototyping
  • Information architecture and tree testing
  • KPI planning

Additional Projects

Responsive enterprise websites, intranets, and other projects.


Contact

For work inquiries or opportunities.

Feel free to contact me with work opportunities for UX design, strategy and information architecture.

Contact Details

  • jefftang AT gmail dot com
  • I live and work in
    Orange County, CA